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RFHS students compete to market UWRF Dairy Bar

Carson Delander (left) and Maggie Cottrell stand in Front of Freddy's Dairy Bar on the UW-River Falls Campus. Both students are part of a River Falls High School class that competed to market the dairy bar to the college and community. Gretta Stark / RiverTown Multimedia.1 / 2
Shown handing out fliers for Freddy's Dairy Bar on the UW-River Falls Campus are: (from left) Taylor Uetz, John Kelly, Braeden Harer, Madeline Simpson. Gretta Stark / RiverTown Multimedia.2 / 2

Recently River Falls High School students have been seen downtown and around the UW-River Falls campus handing out fliers for Freddy's Dairy Bar.

Teacher Kris Thompson divided his "Leadership for Business Excellence" class into nine teams of three. Each team developed its own promotion and its own flier to get people to check out the newly opened Freddy's Dairy Bar at UWRF.

"You have to think about it from a business perspective," said Thompson. "If you were an employee and you were doing the marketing for Freddy's Dairy Bar, what's a reasonable advertisement, what's the best way to approach it."

UWRF's Michelle Farner, who is the Dairy Pilot Plant Manager, said the RFHS students did very well.

"The students were excellent to work with, they were enthusiastic and creative," Farner said. "I appreciated their time and talents and hope to work on future projects with them!"

Some students stood on sidewalks on the UWRF campus or downtown River Falls and handed out fliers. Others tried other strategies like putting fliers in grocery bags at Dick's Fresh Market.

Over the course of a week, Freddy's Dairy Bar tracked how many fliers were brought in, and used that to measure to see which team brought in the most customers.

The winning team was made of Taylor Uetz, John Kelly and Carson Delander. Eighteen of that team's fliers were brought into Freddy's Dairy Bar.

Overall, about 1,000 fliers were handed out in two days out in the community, Thompson said.

On Friday, Nov. 2, Farner came into the "Leadership for Business Excellence Class" to share the results and treat the students to an ice cream party.

Thompson is "absolutely" proud of his students for their hard work.

Kelly said he thought the project was "kind of cool."

"It shows you that you kind of have to be out there, put yourself out there," he said, "to get, like, product sales and to promote people."

"You just have to be confident and just do it," said Delander of handing out fliers to strangers.

The "Leadership for Business Excellence" class is part of the River Falls High School Business Management Academy, which is a dual credit course of study which allows students to earn an associate's degree in business by the time they graduate high school.

Thompson said this particular class is based on the book "The Seven Habits of Highly Effective People."

Like many Business Management Academy courses, this one is a transcripted credit course, through Chippewa Valley Technical College.

Thompson said he was pleased with the collaboration between RFHS, CVTC and UWRF.

"It's awesome in the community, to have good partners with UW-River Falls and Chippewa Valley Technical College," Thomson said.

Gretta Stark

Gretta Stark has been a reporter for the River Falls Journal since July of 2013. She previously worked as a reporter for the New Richmond News from June 2012 to July 2013. She holds a BA in Print and Electronic Media from Wartburg College.

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