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Digging deeper at To The Point

Emily Jacobson has opened her new acupuncture practice in River Falls. Jacobson previously worked in massage therapy. Rebecca Mariscal / RiverTown Multimedia

After 17 years as a massage therapist, Emily Jacobson was looking to go deeper. She has always enjoyed helping people, but felt she could help so much more.

"You can only go so deep with massage," she said.

Acupuncture was her way to do that. She now offers the treatment at To The Point Acupuncture located at 504 S. Main St in River Falls.

The practice allows her to treat her patients on a deeper level than massage, addressing a range of health issues from a cold to broken bones.

"There's just so much more that can be done with acupuncture," Jacobson said.

Jacobson first saw an acupuncture demonstration in school for massage therapy.

"My little 21-year-old jaw was on the floor," she said. "And I said to myself, 'I need to do this one day."

She attended a four-year program to prepare for the new field of practice. Coming in with a body works background made the process easier for Jacobson.

Though some people may be hesitant of the needling technique used in acupuncture, Jacobson said the practice is very relaxing.

The needles used are much smaller than the hypodermic needles most people are used to dealing with at the doctor's office.

"99% of people fall asleep on the table," Jacobson said. And those who do say it's more restful than a nap.

Jacobson said she focuses on working with the person and their response. Even smaller needles are available if needed.

"I do my best to make everyone feel comfortable," she said.

Beyond a relaxing experience, acupuncture has an effect that is not a placebo, Jacobson said.

"It works. The results are there," Jacobson said.

The World Health Organization has recognized the effectiveness of 90 of acupuncture's points, she said.

Jacobson said she enjoys connecting with people through her practice.

"To me that's such a huge part of medicine that is lost," she said.

And, of course, she enjoys seeing the results.

Anyone can get acupuncture, Jacobson said. Sometimes the treatment can go beyond the actual medicine to include the connection.

Jacobson is from River Falls, and previously ran her massage therapy work in the area. She wanted to stay connected to her community and the connections she's made here. She had been offered a job elsewhere, but couldn't leave her community.

"Community matters," she said. "It would feel weird to be anywhere else."

Jacobson said she wants to be an educator and a connector in town.

"The more people understand about themselves and the body and how their body works and why it's working that way, the more they can take care of themselves," she said.

Ideally, she'd like to her patients to stop coming around.

"You want them to get better," she said.

To The Point Acupuncture will be hosting an open house on Wednesday, May 1 from 5-7:30 p.m.

Rebecca Mariscal

Rebecca Mariscal joined the Hudson Star Observer as a reporter in 2016. She graduated from the University of St. Thomas with a degree in communication and journalism. 

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