Dairy products RTSA horizontal

Every St. Croix Valley resident possessing a high Dairy IQ knows June is Dairy Month – not just in Wisconsin but nationally. Wisconsin’s dairy industry contributes an estimated $45.6 billion to the state’s economy each year. That’s more than the combined value of Florida citrus and Idaho potatoes. Dairies maintain 154,000 jobs and generate $1.26 billion in state and local taxes, all according to the Dairy Farms of Wisconsin.

Legislative action in 1971 designated the dairy cow as Wisconsin’s official domesticated animal to reflect the importance of the state’s dairy industry. Gov. Patrick Lucey issued an executive order in 1972 recognizing the Holstein-Friesian breed as the official dairy cow until May 31, 1973. Thereafter, on June 1 of each year, the Wisconsin Secretary of Agriculture designates a different breed from the state’s purebred dairy stock as the featured cow for the year.

In the state that brought consumers Pabst, Schlitz, Leinenkugel’s and New Glarus, an ice cold glass of milk is Wisconsin’s official beverage. While beer is important, milk has nine essential nutrients, including calcium, vitamins A, B-12, and D, phosphorus, protein, riboflavin, niacin, and the all-important pantothenic acid, which plays a role in the body’s energy cycles, converting carbohydrates, protein, and fats to fuel.

More facts to increase to build your Dairy IQ: Milk production is measured in pounds not gallons. The monthly milk production per cow is estimated at 2,070 pounds, or 241 gallons (the daily or annual production per cow is an easy calculation using ‘old school’ math). Total milk production in Wisconsin for April 2021 was estimated at 2.64 billion pounds (multiplied by 12 gets a number over 31 billion). And, Wisconsin boasts 1,274,000 dairy cows as of April 2021.

St. Croix Economic Development Corporation


Enough about milk, what about a frozen delight like ice cream? The U.S. Department of Agriculture estimates the average American consumed 22 pounds of ice cream and other frozen dairy products in 2019, the highest level over a 10-year rolling comparison. Another source boasts the average annual consumption for Americans at 23 gallons. A global pandemic like COVID-19 will likely bump the 2020-2021 graphs to new heights.

In a 1984 proclamation, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. Circle Sunday, July 18, as a very important day, even though ice cream shares July with National Grilling and National Hot Dog Month designations.

Ice cream is not an American discovery. The Chinese, reportedly under the Tang Dynasty around 697 AD, used salt and ice to freeze dairy products. Others credit Naples, Italy, as the birthplace of the first real ice cream. Quaker colonists brought ice cream recipes to the U.S. and opened the first retail shops in New York and elsewhere.

It takes 12 pounds or 1.5 gallons of whole milk to make a gallon of ice cream. In a fact from the frozen dairy products police, an estimated 85% of home freezers in the U.S. have some kind of ice cream in it. Americans rank vanilla as their favorite flavor, followed by chocolate, cookies and cream, mint chocolate chip, and chocolate chip cookie dough.

As for Wisconsin ice cream facts, the first ice cream sundae was served in Two Rivers back in 1881 when a customer at Edward C. Berner’s soda fountain asked to top off his ice cream with the chocolate sauce used for sodas. And yes, it caught on and was originally offered only on Sundays.

I scream, you scream! Whether it’s a dish or cone or right out of the container using a spoon, Americans and St. Croix Valley residents love dairy products and especially ice cream. Here’s to June and July.

Bill Rubin is the St. Croix Economic Development Center executive director.

(0) comments

Welcome to the discussion.

Thank you for taking part in our commenting section. We want this platform to be a safe and inclusive community where you can freely share ideas and opinions. Comments that are racist, hateful, sexist or attack others won’t be allowed. Just keep it clean. Do these things or you could be banned:

• Don’t name-call and attack other commenters. If you’d be in hot water for saying it in public, then don’t say it here.

• Don’t spam us.

• Don’t attack our journalists.

Let’s make this a platform that is educational, enjoyable and insightful.

Email questions to darkin@orourkemediagroup.com.

Share your opinion


Join the conversation

Recommended for you