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Journal parent rebrands as RiverTown Multimedia

RiverTown Newspaper Group changes to RiverTown Multimedia.

The River Falls Journal won't surrender its hometown identity but a new name for the parent group means to tell the public it's much more than 10 newspapers operating under the former RiverTown Newspaper Group identity.

"We're rebranding as RiverTown Multimedia to reflect the changes of our industry," Division Director/Publisher Steve Messick said.

Readers in both print and online will start noticing the RiverTown Multimedia logo as it take effect June 6.

"We want to showcase how our digital products and services -- including video, email marketing, mobile web, blogs and social media -- can connect advertisers with our growing audience," Messick said.

RiverTown Multimedia officials anticipate people will view more than 25 million pages of locally produced content in 2012.

The division had 2.27 million page views and 336,000 unique visitors in May alone.

The River Falls Journal's website had 246,000 page views and over 35,500 unique visitors last month.

The group includes Hastings Star Gazette, Farmington Independent, Rosemount Town Pages, Red Wing Republican Eagle, South Washington County Bulletin (Cottage Grove) and Woodbury Bulletin in Minnesota and Hudson Star Observer, New Richmond News and Pierce County Herald (Ellsworth) in Wisconsin.

In addition, RiverTown Multimedia has the western Wisconsin online news outlet

"We're moving quickly toward completing the transformation into a 24/7 news organization where our readers connect with us electronically at work, at home and on the go via mobile devices," said Roger Sievers, who leads the RiverTown Multimedia's digital products.

"Our mission is the same, but we do have dynamic new tools helping us deliver the news our community wants," Messick said.

RiverTown Multimedia team members have held free digital information seminars for local business groups and chambers of commerce this spring throughout our region, Messick said.

"We've learned so much and know we can help equip local businesses with skills for online marketing," he said.

Rivertown Multimedia is a division of Forum Communications Co. Click here to visit the multimedia site: