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UW-RF grad, former RF Chamber executive, named to key WEDC post

MADISON -- The Wisconsin Economic Development Corp. on Monday named Tricia Braun as the organization’s vice president of Economic and Community Development.

Braun, who had been WEDC’s regional development and attraction director, has more than 15 years of economic development leadership experience in three states.

Before joining WEDC in November 2013, Braun was the director of economic development in Riverside, Calif., a city of more than 300,000 people, and served as community development director in nearby Zumbrota, Minn.

A graduate of the University of Wisconsin-River Falls, Braun also served as executive director of the River Falls Area Chamber of Commerce.

“We conducted a nationwide search to find the most qualified person to lead the WEDC team that directly works with businesses and communities to continue to grow Wisconsin’s economy,” said Reed Hall, secretary and CEO of WEDC, the state’s lead economic development organization.

"Tricia not only fits that description, but she has strong ties to Wisconsin and a true understanding of the challenges and opportunities facing businesses in our state.”

“One of the key factors in our decision to hire Tricia was the importance she places on developing strong partnerships with communities, chambers of commerce, regional and local economic development entities, and businesses to help drive economic success,” Hall added. “That is a philosophy she has practiced her entire career, and is one that is at the heart of WEDC’s mission.”

“This is an exciting time for economic development in the state of Wisconsin, and I’m proud to be a part of it,” Braun said.

"Every day, the WEDC staff works closely with businesses, partner organizations and communities on projects that will bring more jobs to the state, and strengthen the local, regional and state economy. I’m pleased to be able to bring my experience to WEDC to help lead that effort.”

In Riverside, Braun was the city’s lead economic liaison to major retail, office and industrial projects. In that role, she oversaw the attraction and subsequent construction of numerous major commercial and industrial projects that brought thousands of new jobs and several hundred millions of dollars in new capital investment to Riverside.

Braun was also key in leading efforts to develop Riverside’s economic development strategy, ‘Seizing Our Destiny’, a collaboration-based movement centered on improving the overall quality of life in the region.

Braun is a board member on the Wisconsin Economic Development Association and has an Economic Development Financial Professional (EDFP) Certificate from the National Development Council.

The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing Wisconsin’s business climate. It attempts to nurture growth and job creation by providing resources, technical support and financial assistance to companies, partners and communities in Wisconsin.

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