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October is Diversity Awareness Month.

Help the American Red Cross ensure a stable and diverse blood supply by making an appointment to donate blood or encouraging others to become blood donors.

"It is important for our blood supply to reflect the diversity of the American public," said Geoff Kaufmann, CEO of the North Central Blood Services Region. "Patients who receive transfusions tend to do better with blood that is closely matched to their own. In special cases, this comes from donors from the same ethnic background."

Rare blood types are found in all communities, regardless of ethnicity. This month, make celebrating diversity a priority in your life by donating blood. You could change a life, starting with your own.

River Falls Area Hospital, 1629 E. Division St., will have a blood drive on Tuesday, Oct. 13, from 11 a.m. to 4 p.m.

call 1-800-GIVE-LIFE (1-800-448-3543) or visit to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients.

A blood donor card or driver's license, or two other forms of identification are required at check-in. Eligible donors must be at least 17 years old, or 16 years old with a signed Red Cross parental/guardian consent form where state permits, must weigh at least 110 pounds and be in general good health.