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Adding a new 'Page' to local dentistry

Michael, left, and David Page stand by the sign that will soon read Page Family Dentistry at their practice on Locust Street.

Not everyone ends up doing the job they said they would when they were four years old, but on July 11 Michael Page will be doing just that.

As a toddler Michael told his father David Page he wanted to become a dentist and work in his father's practice.

This Monday David A. Page DDS Family Dentistry will become Page Family Dentistry, and Michael will join his dad's practice at 107 E. Locust St.

And Michael and David aren't the only dentists in the family. David's mother Jo Page's uncle Grant Moen was a dentist, Jo's brother was a dentist, David and his cousin are dentists, and now so is Michael.

"I'm very excited about the opportunity and very humbled by being the fourth-generation dentist in the family and third-generation to practice in Wisconsin and second-generation to serve River Falls," said Michael.

Of course, adding another dentist to the practice will mean a few changes.

The David A. Page DDS Family Dentistry sign originally put up for David Page in 1980 is being replaced with the new sign, made by local artist David Markson, who painted the original one several years ago.

In addition to the new sign, Page Family Dentistry will offer extended hours. The office will be open until 8 p.m. on Tuesdays and Thursdays. Mondays and Wednesdays will remain 7 a.m. to 5 p.m. until the practice expands enough that extended hours are needed, David said. Fridays will stay 9 a.m. to 2 p.m.

David and Michael said they are hoping that the addition of the younger Page to the dentistry practice will increase the number of customers and allow for expansion.

David started off his practice in 1980 with himself and one receptionist. He now has 10 employees, including Michael, hygienists, assistants, and reception staff.

Like his father, Michael practices general dentistry. Michael said he didn't want to specialize because he wanted to do more than just one type of dental procedure.

"If you specialize in root canals or crown and bridge, you're just doing that specialty for the rest of your practice," said Michael. "In general dentistry, you get to do everything."

From root canals to orthodontia, David said he has done it all, and so will Michael. But, David said it is important for him to know which cases are beyond his expertise.

"If I need to get them to somebody else to get it done better, that's what we do," said David.

David has lived in River Falls since his father moved the family here 1957. David graduated from River Falls High School in 1975. He graduated from UW-River Falls and got his DDS from Marquette University School of Dentistry.

Michael graduated from RFHS in 1996, UW-Madison in 2003, and received his DDS from the University of Minnesota School of Dentistry.

In addition to becoming a dentist, Michael is taking on one more new role as he and his wife Emily (Schwartz) Page welcomed their first child, Isla Cherrey on July 2.

Gretta Stark

Gretta Stark has been a reporter for the River Falls Journal since July of 2013. She previously worked as a reporter for the New Richmond News from June 2012 to July 2013. She holds a BA in Print and Electronic Media from Wartburg College.

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