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Letter: Time is running out, so enroll for insurance now

The federal health insurance exchange, called the Health Insurance Marketplace, provides most Wisconsin residents with financial assistance when purchasing insurance. 

If you are still without health insurance, please take action now! 

If you don’t purchase insurance by the March 31 enrollment deadline, you will miss out on subsidies offered through the Marketplace and will likely face a penalty for not having insurance.

The penalty is the greater of 1% of your household income or $95 per person in the household ($47.50 for children).

Those with the most to lose by missing this March 31 deadline are adults over 100% of the federal poverty level who are no longer eligible for BadgerCare and will find themselves newly uninsured if they don’t secure insurance through the Marketplace; and (b) those who are uninsured and low-income, as the Marketplace provides significant subsidies not only for premiums, but also for deductibles, co-pays and co-insurance.

To get a sense for the assistance you are eligible to receive, visit  If you don’t have access to a computer, call the Marketplace directly at 1-800-318-2596.

It is important that you take action now to ensure that you have enough time to complete the process of applying for insurance, selecting your plan, and paying your first premium.  You must complete all there of these steps by Monday, March 31.

With a few exceptions, those who do not enroll by March 31 won’t be able to enroll again until the open enrollment period for 2014, which will start on 11/15/14 for coverage starting 01/01/15.

If you have insurance but have friends and neighbors who do not, encourage them to look into the options available through the Marketplace. Do so now before it is too late.