New club offers range of wellness support

• Nate Hetrick

Nate Hetrick owns the club Nutrition4ever that moved into the space at 1025 S. Main St. early this year. Debbie Griffin photo

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Owner Nate Hetrick of Nutrition4ever, 1025 S. Main St., Suite #400, said he opened the club in early January and through the business, he’s been helping people achieve their fitness goals and improve their nutrition.

He said the club’s main employees -- who work part-to-full time -- include himself, Chase Richord, Jackie Rosenholm, Shawn Kapanen and Liz Bernitt.

Hetrick said the club offers personal wellness coaching; a nutrition bar with dozens of flavor options; consultation for weight loss, gain or management; exercise classes; and fitness boot-camp sessions.

A self-proclaimed “townie” who now lives in Hammond with wife Kelly and a family of four kids, Hetrick said his own situation led him to opening Nutrition4ever.

He said he was a licensed sprinkler fitter in the Twin Cities when, “I got laid off and didn’t realize how unhealthy I was.”

He made a resolution to lose weight in January 2010 then formed a plan and stuck with it.

The lean entrepreneur says he lost 60 pounds and kept it off, dramatically improved his nutrition intake and continues studying to be a health-fitness specialist.

Inside the club, people will see Hetrick’s ‘wall of shame’ that includes examples of the foods that contribute to poor nutrition.

Sodas, fast food, candy bars, Twinkies, donuts and a fast-food hamburger appear on the wall. He has also started a wall of fame where he’ll post success stories and other positives.

Hetrick said his transformation included realizing that he was in the habit of consuming a 12-pack of Mountain Dew, plus some kind of fast food every day.

Along with stopping the “wrong” things from going in, he concentrated on putting in better nutrition.

He said, for example, “Most people don’t get the protein they need.”

The nutrition bar offers options to help people feel and be healthier, says Hetrick. The concept includes the direct sale of products that can help clients achieve their fitness goals.

He declines to mention the brand names but says the products can help people target specific goals such as quick-start weight management, better general health, improved nutrition levels, stronger immunity, good digestive health, higher energy, proper sports nutrition and stress management.

Hetrick said, “We do wellness evals,” adding that the analysis includes stepping on a special scale that tells a person’s body fat, water content, lean muscle mass, bone density, and visceral fat (middle body) plus gives the person’s ‘metabolic age.’ The machine also measures to see if one side of a person’s body is stronger than the other.

Along with coaching and nutrition products, the club holds a variety of free classes focused on cardio, upper and lower body and abdominals. Hetrick said all the classes use a person’s own body weight as resistance.

He said there are similar clubs in both Hudson and Stillwater and that the clientele is steadily growing in River Falls.

Hetrick says people should visit the club to get information about the prices of its memberships, products and services.

He characterizes the business as “open each day” but for daily hours, class times and current events, he advises people to either call 715-425-1319 or look at the Nutrition4ever Facebook page.

Find the business online at www.facebook.com/pages/Nutrition-4ever/197207100360155; or, got to Facebook and search for Nutrition-4ever.

Tags: river falls, business, wisconsin, health