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This photo shows the official Alice in Dairyland crown, crafted by the Wisconsin Jeweler's Association, which is made of 14-karat gold. The center stone is a pear-shaped amethyst, the side stones are pear-shaped citrines, and 90 platinum-set diamonds adorn the tiara's center scallops. As a gift of appreciation, the program presents each year's Alice with the center-stone amethyst from the crown set as a necklace pendant. Submitted photo

Who next wears the Dairyland crown?

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The Department of Agriculture Trade and Consumer Protection encourages qualified young women to apply now for the 66th annual Alice in Dairyland competition.


Applications are due to the DATCP by 4:30 p.m. Jan. 11. The next representative will be chosen during the finalist selection May 8-10 in Calumet County.

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