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The city of River Falls has come up with two possible plans for the prospective Sterling Ponds corporate park. According to City Administrator Scot Simpson and Planning Director Buddy Lucero, both plans take measures to keep the corporate park and residential areas separate. Both also include area for an expanded recreational park and a storm water pond. The main difference between the two plans is the shape of the roads.

River Falls gears up for another corporate park

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River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

As Whitetail Ridge Corporate Park fills up, the city has moved forward with plans for the prospective Sterling Ponds corporate park on the other side of Hwy. 35N.


Its latest step was drafting two preliminary concepts of what the corporate park could look like.

Both designs have common features: Roadways, parks, and a storm water pond to create separation between residents and the corporate park.

Both designs also feature room for an expansion to an existing recreational park.

City Administrator Scot Simpson and Planning Director Buddy Lucero said city employees used input given by Sterling Ponds housing development residents to create the plans.

Lucero and other city workers met with residents on several occasions for input.

The city held a workshop with Sterling Ponds residents Nov. 5 at the public library. About 70-80 attended.

“That’s where we got a general idea of where everybody wanted as a whole,” Lucero said. “So that’s really what guided us to these concept plans.”

Those at the workshop seemed to agree they wanted some kind of buffer between the residential area and the corporate park.

“That’s what they wanted, so there’s nothing that is contiguous,” Lucero said.

The city's preliminary concept plans can be viewed at

There is more on this story in the Jan. 30 print edition of the River Falls Journal.

Gretta Stark
Gretta Stark has been a reporter for the River Falls Journal since July of 2013. She previously worked as a reporter for the New Richmond News from June 2012 to July 2013. She holds a BA in Print and Electronic Media from Wartburg College.
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