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Chamber of Commerce CEO Chris Blasius says relocating River Falls Days will tap the “hidden beauty” of the often overlooked Kinnickinnic River.

River Falls Days: Moving and makeover lie ahead

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Everyone knows that every year the weekend after July 4th is River Falls Days. But does everyone know where to find most River Falls Days activities?


That’s the trick question for River Falls Days 2014. The answer is easy but may need reorienting with a map.

The River Falls Chamber of Commerce -- the summer festival’s sponsor -- has proposed a new site along with thematic changes.

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Phil Pfuehler
Phil Pfuehler has been editor of the River Falls Journal since 1991.
(715) 426-1050