Weather Forecast

The second annual River Falls Burger Battle winner, Mainstreeters Bar and Grill’s owner Craig Gervais, was presented with a trophy in late June. Shown from left: Terry McKay, Re/Max Synergy; Kellie Burrows, American Cancer Society; Craig Gervais, Mainstreeters Bar and Grill; Cindy Brown Bauer, Minuteman Press and Craig and Mary Hofland, is it 2B Marketing. (River Falls Journal photo by Jillian Dexheimer)

People’s choice: Mainstreeters wins annual Burger Battle

Email Sign up for Breaking News Alerts
Life River Falls,Wisconsin 54022
River Falls Journal
715-425-5666 customer support
People’s choice: Mainstreeters wins annual Burger Battle
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

A new champion was named in the second annual Burger Battle that benefits the American Cancer Society Relay For Life of Pierce County/River Falls.


This year’s winner, Mainstreeters Bar and Grill, 212 S. Main St., was announced in late June. Last year’s winner was Lazy River Bar and Grill.

The 2014 Burger Battle featured eight competing restaurants: Bo’s ‘N Mine, Coach’s Bar and Grill, Copper Kettle of River Falls, Junior’s Bar and Restaurant, Lazy River Bar and Grill, Mainstreeters Bar and Grill, South Fork Café and West Wind Supper Club.

Each competitor donated the ingredients to make 250 burgers. Competition burgers were either regular menu items or newly designed burgers.

Diners bought punch cards for $25 that were good for one burger at each of the establishments.

Craig Hofland, owner of is it 2B Marketing, said that the 250 punch cards were sold out within a week.

Customers visited the competing establishments from April 1 through May 31.

After tasting the burgers, voters went online to cast ballots. Hofland said that this year’s Burger Battle had a “high voter turnout.”

American Cancer Society Representative Kellie Burrows said the money “raised will go towards the Relay For Life of Pierce County/River Falls which supports research, the 24/7 hotline for all types of cancer related questions, free wigs, free lodging, free rides and more.”

Hofland said that $6,250, was raised.

The 2014 Burger Battle winning entry was described as having good “eye appeal” and “tons of flavor” by Mainstreeters Bar and Grill, 212 S. Main St., owner Craig Gervais.

Mainstreeters’ winning Cuban Burger featured a half-pound burger topped with pulled pork, ham, bacon, Swiss cheese, pickle slices, honey mustard sauce on a ciabatta roll with a knife in the middle.

Gervais said that he designed the burger and the Mainstreeters’ cooks made it.

He said that he wanted to try something different but that the burger used ingredients that Mainstreeters already had on hand.

Gervais said that the Cuban Burger will be featured on Mainstreeters’ menu. Last year’s entry -- the Western Burger -- is also available on Mainstreeters’ regular menu.

He said that overall “people were very happy with it -- they said ‘wow that’s huge.’”

Burrows agreed, saying that voters “liked the variety of meats on the burger and the toppings.”

Gervais said he plans to do the Burger Battle next year -- if it is held.

He said it is a “good cause” and “gets people in the door that haven’t been here before.”

For more on this story, please see the July 10 print edition of the River Falls Journal.

Jillian Dexheimer
Jillian Dexheimer has been a copy editor and reporter for the River Falls Journal since 2011. She previously worked for the River Falls Chamber of Commerce and Tourism Bureau. Dexheimer holds a sociology degree from UW-River Falls.
(715) 426-1046