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Penny-pinching motorists scorn personalized plates

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Sales of vanity license plate are down in Wisconsin.

Thousands of motorists wishing to convey a bit of their identity on their car's bumper are deciding they can do without the vanity plates, and go the anonymous, cheaper route with standard issue plates. The number of vanity plates has gone down in the state the last three years. There are now 20,000 fewer of them compared to those on the road in 2005.

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