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New videos take 'One Minute' to share city information

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YouTube may not normally be one of the first places people look for city information, but River Falls Utility Director Kevin Westhuis and Communications Coordinator Dawn Wills are hoping it could be soon.

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Westhuis and Wills have started a series of short "One Minute City Rap" videos giving people updates on important city information in 60 seconds, and posting them on the city's YouTube channel.

"I was trying to think of an effective way to communicate key bits of information to the general public in a way that is informational, educational, interesting and entertaining, in a format that's watchable," Westhuis said. 

The heads of the city's major divisions will each create one video every other week--so there should be three or four new videos on the city's channel every other week, Westhuis said.

The department heads include: Westhuis, Planning Director Buddy Lucero, Police Chief Roger Leque, Director of Public Works/City Engineer Reid Wronski, Finance Director Julie Bergstrom, Library Director Nancy Miller and City Administrator Scot Simpson.

"These people... are in charge of all the key areas of the city, and I think if they do a minute every other week, we can keep people informed of what's going on in the City of River Falls."

As of Thursday, July 3, there were four "One Minute City Rap" videos on the city's YouTube channel: www.youtube.com/user/cityofriverfalls. The topics include Radio Road, the city's parking meter sale, Hoffman and Glen parks, and a wastewater update.

Westhuis said the comments and suggetions would be welcomed and can be directed to Wills at 715-425-5400.

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Gretta Stark
Gretta Stark has been a reporter for the River Falls Journal since July of 2013. She previously worked as a reporter for the New Richmond News from June 2012 to July 2013. She holds a BA in Print and Electronic Media from Wartburg College.
(715) 426-1048
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