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New-look website caters to digital devices

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News River Falls,Wisconsin 54022
River Falls Journal
715-425-5666 customer support
New-look website caters to digital devices
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

The River Falls Journal relaunched its website today with a new, cutting-edge design.

Users first will notice a fresh, open look that will allow for larger photographs, related story links and more efficient navigation.


Most important, Rivertown Multimedia Group Director Steve Messick says the changes accommodate how people want to get their news and how advertisers want to deliver their message in today’s world.

“People expect information at their fingertips. Smartphones, iPads and other digital devices mean readers are more mobile and they want immediate access to local information,” Messick said. “That’s what drove the changes.”

The new design on focuses on consumer demand and uses adaptive technology.

No matter the size of the screen — be it a smartphone, tablet, laptop or home computer — people will view the same website, Messick said. The site will shrink and expand, adapting to the device.

The new design puts and its 10 sister news outlets in RiverTown Multimedia at the forefront of the digital media industry.

“We are in the first wave of publishers across the country moving to an adaptive website design,” said Roger Sievers, RiverTown Multimedia producer.

The Journal’s website now receives a growing percentage of daily traffic from mobile devices.

Retailers sold nearly one billion smartphones and tablets last year. Analysts expect that 2013 sales will top those.

Statistics show that 56% of adults now use a smartphone among 91% who use cellphones.

In May, had over 309,000 page views. RiverTown Multimedia as a group has 2.5 million page views.

RiverTown is a division of Forum Communication Co., which reaches an audience of more than 2.2 million each month.

Sievers and Messick said the new website provides news and sales staff with new tools and opportunities to grow those numbers.

“The decisions we made in developing the websites will help ensure that we continue delivering local news to readers for generations to come,” Messick said.

Phil Pfuehler
Phil Pfuehler has been editor of the River Falls Journal since 1991.
(715) 426-1050