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Chiropractor Amy Schreiner stands outside of Horizon Family Chiropractic’s new office at 504 S. Main St. Schreiner recently bought the building from longtime local doctor Glenn Hoberg.
Chiropractor Amy Schreiner stands outside of Horizon Family Chiropractic’s new office at 504 S. Main St. Schreiner recently bought the building from longtime local doctor Glenn Hoberg.
New “Horizons’ open up for Family Chiropractic
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news River Falls, 54022
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

Chiropractor Amy Schreiner, of Horizon Family Chiropractic, said finding out her landlord needed her old office space at 109 N Main St. for something else was the push needed to buy her own building -- something she’s thought about for a long time.

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“It actually has worked out perfect,” Schreiner said.

Schreiner bought the building at 504 S. Main St., where local doctor Glenn Hoberg has kept his office for more than 50 years.

She’s begun building renovations while Hoberg now rents his office and treatment room from Schreiner.

So far the arrangement has gone smoothly.

“Dr. Hoberg is just a wonderful man,” Schreiner said. “He’s very intelligent, very knowledgeable, a great resource to ask questions with. He’s been very supportive of the whole process.”

Said Hoberg: “I got to keep my same office and treatment room, so that worked very well. I think that the building went to a person that appreciates it and likes it, and I feel is going to take very good care of it.”

Hoberg is an osteopath -- a medical doctor who uses spinal and joint manipulation as well as general medicine.

Schreiner said she started moving into her new office over Memorial Day weekend and worked until midnight Tuesday morning before opening. She’s pleased at how things turned out.

“I think the best part of this new space for me is probably we just have more space,” Schreiner said. “We can do some of the things that I’ve wanted to do, but haven’t been able to have the space to do.”

Horizon Family Chiropractic now includes six treatment rooms. Additional space allows Schreiner to show people a few exercises for their chiropractic therapy and use of an ionic foot bath and low-level or “cold” laser treatments.

The foot bath creates a low-intensity ion field that’s used to draw toxins from the body, Schreiner said.

The “cold” laser helps increase micro-circulation within cells, and enhances tissue regeneration, helping damaged muscle tissues heal.

Besides treating adults, Schreiner has pediatric and prenatal certification, so she’s able to do chiropractic adjustments for pregnant women and children. While she can treat kids in a regular treatment room, she hopes to create a special children’s’ treatment area.

Horizon has two massage therapists. Schreiner said she might increase that number someday and possibly add other holistic practitioners, such as an acupuncturist.

“Hopefully, we can make this more of a holistic center, more than just only chiropractic,” Schneider said.”

Hoberg, 87, said selling the medical building he’s owned for so long a good move but also a tough one.

“I think I handled the transition very well, but this has been like a home to me for the last 50 years and now all of a sudden I don’t own the home,” Hoberg said. “(It) makes me feel sad that it’s come to this point, but I’m glad that I was able to sell it to someone who I feel really appreciates it and is going to take good care of it.”

Hoberg lives on a town of Troy farm with his wife Georgia. 

As a doctor of osteopathic medicine, Hoberg’s medical practice has a bit in common with his new landlords, Horizon Chiropractic.

Hoberg said osteopathy is another form of medicine that uses manipulation as well as general medicine. Chiropractic care also uses spinal manipulation to care for patients.

However, Hoberg said his osteopathy practice is not related to chiropractic care, but rather general medicine.

During his 55 years (and counting) as a doctor, Hoberg has done a lot.

Now, at age 87, Hoberg said, it’s time to slow down. He isn’t in the office as much -- only mornings these days -- and it was time for him to let the building go. But he wanted to be sure it went to good hands.

“I knew that I was going to have to sell my clinic building someday, and (Horizon Family Chiropractic) just happened to come in and ask me if they could buy it,” Hoberg said. “The terms were so fair that I thought this would be a good time to do it.”

For the complete stories on Horizon Family Chiropractic and Dr. Glenn Hoberg, see the June 5 print edition of the River Falls Journal.

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