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Vera Roy-Stoeberl photo Two baristas, Amanda Dodge (left) and Kelsie Flanscha, wait on customers Tuesday morning at the Dish and The Spoon Café. Overall, local shop and store owner expectations were not met by the nearby presence last week of the three-day Farm Technology Days.

Businesses perspective: FTD didn't match the hype

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Huge numbers were flashing before the arrival of Farm Technology Days July 20-22. Visitors to River Falls were predicted to range from 60,000 to 100,000. One forecast was for a $2.8-million stimulus to the local economy.


While a downpour canceled most of Day Three of FTD, a Journal survey found that many local merchants got anything from a mild boost in sales to nothing.

Reaction from Main Street merchants ranged from ho-hum to frustration.

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Phil Pfuehler
Phil Pfuehler has been editor of the River Falls Journal since 1991.
(715) 426-1050