Businesses perspective: FTD didn't match the hype
Huge numbers were flashing before the arrival of Farm Technology Days July 20-22. Visitors to River Falls were predicted to range from 60,000 to 100,000. One forecast was for a $2.8-million stimulus to the local economy.
While a downpour canceled most of Day Three of FTD, a Journal survey found that many local merchants got anything from a mild boost in sales to nothing.
Reaction from Main Street merchants ranged from ho-hum to frustration.